Intel Corporation (July 2006 – Present)

vPro Video Scripts Created all copy for current vPro chip advertising campaign, including treatment, themes and taglines.

Toughbook Brochure Created all copy for brochure as part of collaborative between Intel, Panasonic and Starbucks. Copy included tagline, body and call to action.

Nurses Video Created copy, including all research for introductory video prior to Intel CEO Paul Otellini’s introduction of major medical hardware advance. Mr. Otellini was speaking before an international conference of hospital CFO’s and CEO’s.

$1M Core Challenge Script Created script for video introducing the $1M Core Challenge Champion announcement. Script included editing live quotes and composing additional copy and was introduced by CEO Paul Otellini.

Intel Conference Designed taglines, presentation titles and merchandising copy for annual Intel International Conference.

Dual Core Processors Case Studies Partner with Silverstein-Thomas-Rice to compose multiple case studies demonstrating benefits of Intel’s “Centrino Duo Core” processors. Case studies include research, interviews, outline and composition for topics including education, virtual reality palliative health care, gaming and transportation engineering, among others.

Expedia Inc. (Oct, 2006 – March 2007)

www.Cruises.net Partnered with ZAAZ Agency to compose copy for Expedia’s non-branded cruising.net website. Completed all cruise related (cruise lines, destinations, itineraries, etc.) research. Composed all collateral including: creative brief, taglines, headers and long copy for 23-page website.

www.BigWorldTrips.com Partnered with Saltmine Creative to compose all copy for non-branded Expedia soft adventure website. Complete all travel-related research including global destinations, activities, and itineraries. Compose soft-adventure copy including region and sub-region descriptions, adventure opportunities and scenarios and suggested itineraries. (read more)

AccessVia Inc (Dec, 2006-Present)

AccessVia is the industry leader in retail sign development and printing. Contributed to “Beyond Price Point” rebranding of company including all homepage copy as well as all website and print collateral. Contract was completed upon truncated schedule to prepare for rebrand launch. Established a retainer  with company for 2007 copywritng. (read more)

A Place for Mom, Inc. (June 2006- Present)

Compose essays relating to senior caregiver issues including: Dementia; Caregiver Guilt; Relocation to Assisted Living; Loss of Spouse and Cardiovascular Disease, among several others. Complete all research and interviews for essays. Essays are published on educational website and in custom print publication. (read more)

Microsoft Corporation (Jan, 2005-Present)

ExpertZone Created headers and branding content for new vendor enrichment website.

Office Live: Small Business Developed all copy, including introduction, banner ads, and marketing description for B2B and B2C campaign.

Smartphone eLearning Created four lifestyle-based profiles of leading Windows Mobile salesmen promoting company’s eLearning courses. Profiles required research, composition and interviews with international sales force.

MSN.com Spotlight Compose taglines for homepage feature section. Taglines have generated over 1.2M hits on a Sunday, a Spotlight record for homepage that receives 130M views per day.

Kevin Turner Speech Composed introduction and conclusion speeches for Chief Operating Officer, Kevin Turner as part of Smart Dealmaking 2008.

Smart Dealmaking 2008 Composed content for eLearning “best practices” course. Course is required material for Microsoft’s global sales force. Content included voiceover script, scenario scripts and PowerPoint presentation. Document is legally binding.

adManager Composed all copy for adManager flash animation presenting Microsoft’s paid search advertising product. Copy included introduction to search advertising for small businesses.

Publisher Composed and edited marketing case studies and collateral materials for publishing clients.

MSN - Composed marketing copy for MSN, including launch materials for Windows Live Services including Messenger, Mail, Live Local, Live Search, Spaces, and Expo.

Crossfader.com - Composed original introductory copy for main page of MS Crossfader website introducing the company’s role in the electronic music genre.

MS Small Business - Completed chapter, Why Broadband Makes Business Sense. Profiled small business’ use of broadband for business-to-business marketing document. Research included interviews and market research.

Creating marketing collateral for new 700 unit mixed-use ‘village’ in the heart of San José. Materials from backgrounders to introductory and sales brochures will feature $1M plus residences and exceptional retail.

Composed all marketing collateral in partnership with Braun-Allison (Vancouver) including web site, brochure and direct mail materials.

Created script for five-part “Classroom of The Future” video as key component of international marketing campaign. Script modules included: Introduction, 21st Century Learning, 1:1 eLearning, Classroom eLearning and Why Intel. Script completion involved independent research, working with CMD (Portland) as well as Intel executives. Script completed in less than one week.

Rewrote and edited S|F’s proposal for multimillion dollar contract with City of Seattle as the primary contractor for Gas Works Park Sediment Clean Up Project. Analyzed presentation, rewrote all introductions and developed technical document to position company’s proposal for optimum results.

Created marketing collateral for $50K sales brochure introducing Washington Square, Wahsatch’s $1.2 billion development in Bellevue, Washington. This brochure conveyed the lifestyle and business possibilities of residing at the five tower office, hospitality and residential complex. Collateral will also be featured on website. Modeled for images to be used in materials. (read more)

Composed profile: Game Boy for 2006 Hockey Challenge Program. Created profile, In Search of Big Sky: A Girl’s Year Living at the Seattle Ronald McDonald House for annual Hockey Challenge Program and RMHC website. Created profiles of eight RMHC residents for “Celebrity Cards.” Composed Welcome Letter for Event Chair, Kiefer Sutherland. (read more)

Rewrote 6,000 word western adventure novella designed to appeal to boys, ages 10-13, for start-up literary company. Copy edited key promotional materials for all six titles of inaugural series. Composed main character descriptions for each of six inaugural titles.

Created branding and collateral materials for marketing company, including complete rewrite of website, press releases and all other business-to-business promotion. Create taglines for each web page, as well as compelling profile of company’s genesis and success. (read more)

Created voiceover script for SRA Open Court Reading Online Assessment Program. Script details included Introduction, Differentiated Instruction, Standards and Conclusion. Script composition included extensive research, formatting and editing. Voiceover will be implemented in DVD format and on website.

Created twelve-month campaign to establish Mr. Hidalgo as premiere mortgage loan officer in region. Created branding (The Hidalgo Group) and coordinated implementation with designer, event planner and members of The Hidalgo Group. (read more)